Social Media

For the University of Georgia’s New Media Institute and TEDxUGA

UGA New Media Institute

I manage all aspects of our social media, including strategy development, content creation, and analytics monitoring. I also oversee a graduate assistant who assists in these efforts.

Since the majority of my audience is students, I focus much of my attention on Instagram:

169%
Increase in NMI Instagram followers
Follow the NMI:

TEDxUGA

Additionally, as a service initiative, I oversee all communications for TEDxUGA including social media. While TEDxUGA’s audience consists of faculty/staff, students, and alumni—students serve as our main audience on social media. So, once again, I focus much of my efforts on Instagram:

241%
Increase in Instagram followers
Follow TEDxUGA: